Pinterest Analytics for Writers

Pinterest Analytics for Writers

“M” is for Measurement

I’m a big fan of SMART goals (specific, measurable, action-oriented, realistic, time-sensitive) when it comes to social media.

If we’re going to invest the time in social media engagement, surely we’re clever enough to plan carefully and track our progress?

But if you’re anything like me, life interferes. Deadlines show up. Blank pages beckon enticingly. The best-laid plans get eaten by the cat, and our social media posts are sent merrily into the Internet vortex like messages in a bottle.

Who are they reaching? Are we making connections? Does anyone write back?

I don’t know about you, but I think those are pretty crucial questions.

So from time to time, though, we need to stop and take stock of our social media efforts.

P-Interesting Results

Pinterest Analytics DropdownPinterest — that most glorious muncher of spare time and ally of self-righteous procrastination — is a great starting point. Its simple layout makes it accessible for the self-identifying Luddites among us, while its detail — especially when it comes to demographics — makes it super useful as a marketing tool.

To access your Analytics panel, click on your username in the top right-hand corner of your Pinterest homepage, and select “Analytics.”

Here’s a quick run-through of how to use Pinterest Analytics as a writer:

 

What’s Working, What’s Not

Tracking your success is a must. As writers, we tend to dole out our marketing efforts sparingly (so we can GET BACK TO WRITING!). We want to spend out time efficiently. Analytics is how we make sure we’re not wasting our time.

Pinterest analytics

First question: Is the platform working for me?

If you’re spending major hours playing on Pinterest (perhaps, like me, rationalizing it as “marketing time”), you should be seeing results.

Results may look different for everyone (this is why setting specific goals is SOOOO key). Your goal might be 500 visitors per month. It might be 200 clicks. It might be 10,000. But if you’re spending hours and getting crickets, it might be time to try something else.

Second question: What am I doing right?

I love my Pinterest, and while I enjoy using it, I do like to be strategic when possible. After all, Pinterest is an amazing tool for discovering potential readers. Pinterest Analytics lets me know which pins are the most popular. How many people are seeing my pins? How many are sharing or liking?

Pinterest Analytics ranks your pins by engagement and by views, allowing your to identify your most successful shares.

Pinterest analytics 2

And they can be real eye-openers. One of my most popular pins was a throwaway infographic I tucked away for research. But suddenly, I was tapping into a whole new demographic, getting hundreds of clicks and shares. Who’da thunk? Analytics lets you notice these breakthroughs, so you don’t miss the opportunity to connect with a new group of readers.

Connect with Readers

Find out who’s checking out your profile and boards. You can track your visitors by gender, country, city and even by what kind of device they used. And hey, you can see what else your fans are interested in. You’re looking to make connections right? Why not find out what your readers are into?

Pinterest Analytics Audience

Not tech-y? No worries

Pinterest’s Analytics dashboard is colour-coded with big, easy-to-read labels and fonts. Its menus are user-friendly and very straightforward, with no digital jargon.

Do you track your results on social media? I’d love to hear about what tools or habits work for you!

Writerly Links of the Week

Contemplative Princess ~ Sulamith Wulfing (1901-1989)

Epic Pin of the Week!

Classic Fantasy Quote of the Week:

“[Kay] was not at all an unpleasant person really, but clever, quick, proud, passionate and ambitious. He was one of those people who would be neither a follower nor a leader, but only an aspiring heart, impatient in the failing body which imprisoned it.”      ~ The Once & Future King by T.H. White

Writerly Wisdom of the Week:

“If you don’t have time to read, you don’t have the time or the tools to write.”     ~ Stephen King

Links on Writing:

Prefer your writing links hot off the grill? Follow me on Twitter or Pinterest!

Filter Out the Noise! Twitter Lists for Writers

Writers and social media icons

2 Reasons Twitter Lists Are AWESOME for Writers

 

1. Lists are a networking shortcut.

Twitter has almost half a billion users. Lists help you find the people you actually want to connect with: writers, editors, agents, publishers and readers.

Launching a new romance novel? Check out which users have Bella Andre on a “Must Read” list.

Rather than running non-stop searches, use your time wisely. A good list can net you thousands of new contacts in one click.

2. Lists help filter out the content you want to see.

Newcomers to Twitter often complain that their newsfeed is just a lot of noise. Lists are a great way to filter out that noise.

Subscribing to industry- or genre-specific lists (or creating your own) allow you to tailor the tweets you see. Maybe you’re only interested in seeing tweets about craft. Maybe you’re trying to do agent research and want to keep an ear out for calls or tips from your dream agents (don’t forget: lists can be public or private). Whatever your goal, lists put all the information in one spot.

How to Find Other Writers’ Lists

Every writer wants to streamline social media time. So why reinvent the wheel? Hundreds of publicly shared Twitter lists already exist. And tracking them down is a simple matter.

Just check out a writer or three you respect and is an active Twitter user. Odds are good they’ve already started building a terrific list or are a member of great lists themselves.

To access another Tweeter’s lists, click on “More,” then “Lists.”

Twitter Lists for Writers

Once you find a list you like, you have 2 options:

1. Subscribe to that list. This means you’ll see all updates from list members in your newsfeed. However, it does not mean you auto-follow every Tweeter on that list. This is a great option for writers who are looking to gather resources, optimize their time, and explore potential connections, but aren’t making networking a priority.

2. Follow every member on the list. This option is more time-consuming, but means you’re actually connecting with other writers, readers and professionals. This is the better option for writers who are looking to build a following and grow their network. Bonus points? Add each new connection to a list of your own!

Ready to Create Your Own Lists?

Found a great contact and don’t want to lose them? Click on the gear beside any Twitter user and select “Add/Remove from List.”

Add to a Twitter List

Once there, simply add them to one or more lists. 

List Suggestions

Not sure what kind of list you should make? Here are some ideas of useful Twitter lists for writers:

  • Writers
  • Agents
  • Editors
  • Publishers
  • Conferences
  • Readers of “X” Genre
  • Future Readers
  • Book Bloggers
  • VIPs (fill this list with contacts you don’t want to miss an update from)

Want to access my Twitter lists? Click here to find them. (I especially recommend my “Writers” list…almost 3000 members!)